SALES TRAINING

In Today's competitive market a successful business needs:
- to build a winning team
- to develop a loyal customer base
- to generate new business
Our 'Approach Angle to Sales' is tailored to your needs and invaluable training for your sales team.

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Sales Training

Approach Angle to Sales

Selling skills for the consumer/business to business markets - tailored to your exact needs

Duration and cost:

2 - 4 days (As agreed with client), £750 per day

Overview:

The course is aimed specifically at people who are/will be selling any product or service into the Consumer or Business market places via the telephone or direct sales. Depending on the needs of the delegates the course is tailored to either “inbound” or “outbound” selling, or can cover both disciplines. It will benefit new members of the sales team, whether recently joining the organisation or moving from a non-sales role. The programme will also benefit existing sales staff where it has been identified that a revisit to the principles of selling is required.

Course Content:

The course is structured around a logical “Sales Cycle”. Delegates explore this “cycle” from the angle of both buyer and seller, key areas include:

* People love “buying” but hate being “sold” to!
* All elements of the Sales Cycle
* Adopting a planned sales approach
* Making/taking the initial approach/call, use of opening statements/greetings.
* Building rapport and control.
* Analysing customer needs
* Presenting solutions
* Gaining customer commitment
* Objection handling
* Closing and consolidating

Objectives:

On successful completion of this course delegates will be able to:

* Explain and demonstrate the principles of professional selling.
* Demonstrate a structured approach to selling that incorporates a thorough understanding of the psychology of buying/selling.
* Understand the importance of voice/body language and effective listening when selling face to face and/or over the telephone.
* Apply their own style and personality to each of the “steps” of the structured approach.
* Effectively encourage customers to buy from them, as opposed to gaining customers who feel that they have been sold to.
* Demonstrate an ability to apply the skills learnt to a variety of products or services that they are likely to sell in the future.

The course is facilitated by experienced sales trainer Steve MacAlister. Steve has worked in the fields of sales and business skills training for the past 10 years. Recently he has provided sales training programmes for organisations such as Cable & Wireless, npower, Barclays, Swiss Life, 3M Healthcare and Kosmos TV. (Moscow)

Contact us now to discuss your sales training needs.